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New
Straight Forward
Titanium Flat Iron
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This titanium flat iron is the ultimate styling tool that is effective, easy-to-use, and ultra-lightweight. It helps you achieve sleek styles, gorgeous curls, and stunning waves with safety cool tips to protect your fingers, a soft-touch finish, and a 60-minute auto shut-off functionality. With this flat iron, you can take your hair styling game to the next level.
Good for: all hair types
Ideal for: thick, coarser hair types
Benefits & Features:
- Straightens hair fast; only a few passes needed
- Ideal to achieve frizz-free, sleek, shiny results
- Curved edges allow for added versatility to create flat-iron curls & waves
- Designed with ease-of-use in mind
- 1” floating titanium plates allow for precision styling and distribute heat evenly
- Ample Temperature range (340°F-450°F) for styling versatility
- Dual voltage, great for international travel
- Safety cool tips
- Professional-length 360° swivel cord
- 60-minute auto shut-off
Specifications:
- Dual-Voltage: 110-240V
- Frequency (Hz): 50/60Hz
- Rated Wattage: 48W
- Item Dimensions: 11” x 1.5” x 1.5” | 27.94 cm x 3.81 cm x 3.81 cm
- Plate Dimensions: 1 in W x 4 in L | 2.5cm W x 10cm L
- Length of A.C. Cord: 8.2 ft | 2.5 m
- Total Unit Weight: 0.88 lb | 397 g
- Start with hair that is completely dried and detangled before using Straight Forward.
- The lights on the tool will not illuminate when it is first/initially plugged into the electrical outlet (the tool has not started heating).
- To heat Straight Forward, press the power button for 3 seconds and a white light will illuminate between the default temperature of 170°C & 340°F.
- To select a different temperature, quickly press and release the power button until the light next to your desired temperature illuminates.
- While the tool heats to a higher temperature than its current setting, the lights—starting from 170°C & 340°F—will repeatedly illuminate upwards in succession until the tool has reached temperature. If you select a lower temperature than its current setting, the lights—starting from 230°C & 450°F—will repeatedly illuminate downwards in succession until the tool has reached temperature.
- Once the tool has reached temperature, the white light will become solid next to its current temperature.
- Apply your L’ange heat protectant of choice.
- Insert a 1-2” section of hair between the plates.
- Starting near your roots, gently press down.
- Slide the iron from root to tip at a moderate pace.
- Repeat the process on additional sections of hair until desired style is achieved.
- To turn the styling tool off, press and hold power button for 3 seconds. The lights will turn off.
- Unplug Straight Forward and wait until completely cooled before storing away.
To Curl & Wave: Twist your wrist mid-shaft in the preferred direction of your curls.
Where Ease Meets Sleekness
Straight Forward Styling, Amazing Results
A tool that delivers sleekness and shine for every hair type & skill level.
- Straight Forward
- Sleek looks, flat-iron curls, & waves
- Locked-in, shiny, frizz-free styles
- Easy-to-use, simple controls
- Customizable heat settings: 340°F-450°F
- Dual voltage, great for travel