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Straight Forward

Titanium Flat Iron

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This titanium flat iron is the ultimate styling tool that is effective, easy-to-use, and ultra-lightweight. It helps you achieve sleek styles, gorgeous curls, and stunning waves with safety cool tips to protect your fingers, a soft-touch finish, and a 60-minute auto shut-off functionality. With this flat iron, you can take your hair styling game to the next level.

Who It's For

Good for: all hair types

Ideal for: thick, coarser hair types 

The Inside

Benefits & Features:

  • Straightens hair fast; only a few passes needed
  • Ideal to achieve frizz-free, sleek, shiny results
  • Curved edges allow for added versatility to create flat-iron curls & waves
  • Designed with ease-of-use in mind
  • 1” floating titanium plates allow for precision styling and distribute heat evenly
  • Ample Temperature range (340°F-450°F) for styling versatility
  • Dual voltage, great for international travel
  • Safety cool tips
  • Professional-length 360° swivel cord
  • 60-minute auto shut-off


  • Dual-Voltage: 110-240V
  • Frequency (Hz): 50/60Hz
  • Rated Wattage: 48W
  • Item Dimensions: 11” x 1.5” x 1.5” | 27.94 cm x 3.81 cm x 3.81 cm
  • Plate Dimensions: 1 in W x 4 in L | 2.5cm W x 10cm L
  • Length of A.C. Cord: 8.2 ft | 2.5 m 
  • Total Unit Weight: 0.88 lb | 397 g


How To
  1. Start with hair that is completely dried and detangled before using Straight Forward.
  2. The lights on the tool will not illuminate when it is first/initially plugged into the electrical outlet (the tool has not started heating).
  3. To heat Straight Forward, press the power button for 3 seconds and a white light will illuminate between the default temperature of 170°C & 340°F.
  4. To select a different temperature, quickly press and release the power button until the light next to your desired temperature illuminates. 
  5. While the tool heats to a higher temperature than its current setting, the lights—starting from 170°C & 340°F—will repeatedly illuminate upwards in succession until the tool has reached temperature. If you select a lower temperature than its current setting, the lights—starting from 230°C & 450°F—will repeatedly illuminate downwards in succession until the tool has reached temperature.
  6. Once the tool has reached temperature, the white light will become solid next to its current temperature.
  7. Apply your L’ange heat protectant of choice.
  8. Insert a 1-2” section of hair between the plates. 
  9. Starting near your roots, gently press down.
  10. Slide the iron from root to tip at a moderate pace.
  11. Repeat the process on additional sections of hair until desired style is achieved.
  12. To turn the styling tool off, press and hold power button for 3 seconds. The lights will turn off.
  13. Unplug Straight Forward and wait until completely cooled before storing away.

To Curl & Wave: Twist your wrist mid-shaft in the preferred direction of your curls.

Where Ease Meets Sleekness

1” titanium plates

1” titanium plates

Straightens, curls, & waves

Straightens, curls, & waves

Shiny, frizz-free results

Shiny, frizz-free results

Perfect for all beginners & professionals

Perfect for all beginners & professionals

    Straight Forward Styling, Amazing Results

    A tool that delivers sleekness and shine for every hair type & skill level.

    • Straight Forward
    • Sleek looks, flat-iron curls, & waves
    • Locked-in, shiny, frizz-free styles
    • Easy-to-use, simple controls
    • Customizable heat settings: 340°F-450°F
    • Dual voltage, great for travel

    Frequently Asked Questions

    1. Is Straight Forward Titanium Flat Iron good for beginners? Yes, this flat iron was designed to be easy-to-use for beginners and as effective as the best hair straightener. It weighs less than 1 lb, so there is little strain while styling. And it has push-button temperature controls for operational simplicity. 2. Is ceramic or titanium better for hair? Both ceramic and titanium plating can be very effective for straightening hair. Titanium is smoother, so it can capture more of your hair for less passes. 3. What's the difference between a flat iron and a straightener? A flat iron is a hair straightener, but not all hair straighteners are flat irons. A well-designed flat iron can also curl hair or make wavy styles. 4. Does Straight Forward support dual voltage? Yes, Straight Forward has dual voltage, making it ideal for travel. 5. Should this tool be used on wet or dry hair? Straight Forward should only be used on dry hair. 6. Will this tool help combat frizzy hair? Yes, Straight Forward will help reduce frizzy hair.