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Cool Toning Shampoo

Color Preservation

Color Preservation



This cool toning shampoo helps eliminate brassiness in blonde, gray, and highlighted hair. It contains purple pigments that neutralize yellow tones plus grape seed extract to nourish hair and help keep your color vivid. 

Free of: alcohol and parabens

Good for: all hair types

Ideal for: color-treated hair


  • Antioxidant-rich formula
  • Neutralizes brassy tones
  • Restores cool tones
  • Helps keep color vibrant
  • Enhances natural luster
  1. Shake well before each use. (Due to natural ingredients, slight separation may occur.) 
  2. Wet hair and massage a generous amount of shampoo throughout. 
  3. Rinse and repeat if needed. 
  4. Use until desired level of brightness is achieved, then alternate with an everyday shampoo as needed.

Pro Tip: For best results, pair with Frozé Cool Toning Conditioner. 

CAUTION: This product contains ingredients which may cause skin irritation on certain individuals. Preliminary patch test should be made. 

Key Ingredients

Purple Pigments - Provide visible color correction of yellow, brassy tones in natural and color-treated blonde hair. 

Grape Seed Extract - Nourishes, smooths, and helps fight free radical damage, leaving hair vibrant and shiny.

Mica - A naturally-occurring mineral that adds subtle shimmer.

Ingredients: Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Stearate, Sodium Chloride, Cocamide MEA, Vitis Vinifera (Grape) Seed Extract, Sodium Lauroyl Sarcosinate, Fragrance/Parfum, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Mica, Methylisothiazolinone, Methylchloroisothiazolinone, Ext. Violet 2/CI 60730, Titanium Dioxide/CI 77891, Ethanolamine, Glycerin, Geraniol, Linalool, Citronellol, Benzyl Benzoate, Propylene Glycol.