Violet Collection

Maintain your ideal shade of blonde or silver hair with our purple toning collection. Formulated with violet pigments, the line is designed to help cancel out warm, yellow hues and restore bright, cool tones. Whether you’re looking for intensive color-correction or daily color maintenance, we have the perfect solution for you.

Nourishing, deep treatment purple toning masque revitalizes natural and enhanced blonde and silver hair. Formulated with keratin and borage seed oil to hydrate, soften, and help strengthen dry, chemically-treated, and lightened hair. Use weekly to reduce brassiness and maintain bright, bold, lustrous hair. 

Who it’s for: Natural or salon-achieved blonde and silver hair.

What it is: A deeply pigmented, purple weekly toning masque.

What it does: Deeply hydrates and helps strengthen hair as it tones away brass.

When to use: Weekly, or as needed to maintain your preferred color.

Intensive, color-correcting purple shampoo for weekly or bi-monthly use that neutralizes brassy tones and nourishes dry, over-processed hair.

Who it’s for: Natural or salon-achieved blonde and silver hair.

What it is: A deeply pigmented, purple toning shampoo. 

What it does: Cleanses and provides high-impact color correction of warm, yellow tones (make sure to wear gloves!).

When to use: Weekly or twice per month, as needed to maintain your preferred color.

Mild daily purple shampoo to help brighten and eliminate brass in natural and enhanced blonde and silver hair. 

Who it’s for: Natural or salon-achieved blonde and silver hair.

What it is: A purple pigmented daily shampoo.

What it does: Cleanses, neutralizes, and helps prevent warm, yellow tones.

When to use: Daily, or alternate with your favorite shampoo, as needed to maintain your preferred color.

Lightweight, hydrating daily conditioner that helps cancel out brassy tones and leaves blonde and silver hair soft, shiny, and manageable. 

Who it’s for: Natural and salon-achieved blonde and silver hair.

What it is: A purple pigmented daily conditioner.

What it does: Hydrates and softens as it neutralizes warm, yellow tones.

When to use: Daily, or alternate with your favorite conditioner, as needed to maintain your preferred color.