We consider a variety of factors in setting this strikethrough price to show you the value of the current promotion. The factors include the Manufacturer’s Suggested Retail Price (MSRP) previously set by us as the manufacturer and distributor of the product, the prices we offered the product in the past (such as during a previous season, year, or promotional period), historical pricing that we used before current discounts or offers, and prices currently or previously offered in seasons or years past by one of our retail partners.
We set MSRP based on product value, quality, and positioning in the market. The strikethrough price may not reflect the current or prevailing market price.
Our pricing strategy is designed to provide exceptional value, offering professional-quality products with special promotions and exclusive deals that make them more accessible to our customers.