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Purple Toning Shampoo

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This intensely-pigmented weekly purple shampoo neutralizes brassiness in blonde, platinum, or gray tones. A combination of antioxidants and botanical oils helps moisturize, refresh, and preserve color while keeping hair soft, shiny, and manageable.

Free of: alcohol, and parabens

Color Preservation

Color Preservation



Who It's For

Good for: all hair types

Ideal for: color-treated hair

The Inside


  • Deposits violet pigments
  • Neutralizes brassy tones 
  • Boosts moisture & shine
  • Our most potent toning shampoo
  • Antioxidant-rich formula
  • Deeply pigmented (gloves recommended)
How To
  1. Wearing gloves, massage a small amount into wet hair. 
  2. Lather, rinse and repeat. 
  3. Follow with Violet Purple Toning Masque, or your L’ange conditioner of choice. 
  4. Use 1-2 times per month, as you notice brassiness.

Pro Tip: For best results, use with Violet Purple Toning Masque.

CAUTION: This product contains ingredients that may cause skin irritation on certain individuals. Preliminary patch test should be made.


Key Ingredients

Violet Pigments - Provide intense color correction by neutralizing brassy, yellow tones.

Borage Seed Oil - Helps replenish moisture, softness, and shine. 

Linseed Oil - Rich in omegas and vitamin E, it revives and conditions hair without adding weight.

Panthenol - Locks in moisture and shine, boosts hair’s strength & elasticity.

Ingredients: Aqua (Deionized Water), Sodium Coceth Sulfate, Glycerin, Sodium Chloride, Lauramide DIPA, Borago Officinalis Seed Oil, Panthenol, Tocopheryl Acetate, Linum Usitatissimum Seed Oil, Parfum, Polyquaternium ‐7, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, DMDM Hydantoin, Citric Acid, Magnesium Nitrate, Magnesium Chloride, Acetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, EXT. VIOLET-2.