Have you been thinking about giving your hair a radical new makeover?
Before you shoot the works, with short, sharp spikes or rainbow-dyed accents, here’s something to consider:
Sometimes, a small, subtle, understated change is all it takes…
...to make a world of style and glamour difference!
This lesson comes from Paris...the birthplace of world-changing beauty and fashion trends for literally centuries.
“Since the 1700s, the women of Paris have been setting the pace of fashion and beauty.”
From Paul Poiret’s rejection of the corset in 1906...to the womenswear breakthroughs of Coco Chanel...to the stunning creativity of hairstylists like David Mallett and Christophe Robin…
...French designers and stylists have changed the way we look, the way we dress...even how we think about beauty.1
But the true brilliance of French stylists is in their understanding of the power of simplicity.
It’s a watchword they’ve taken to heart when crafting their latest world-sweeping hair trend:
THE FRENCH BRUNETTE
The truth is, this dynamic coloring style was actually first developed by a British hair colorist.
But it wasn’t until it made its way to Parisian salons that it took on a life of its own!
Among those seen sporting the French brunette look are actresses Eva Green, Charlotte Gainsbourg, and Oscar nominee Bérénice Bejo (The Artist).
So...what exactly is it that makes the French brunette so special?
Well, that’s the interesting thing:
This is a style that’s all about cultivating hair that looks as unstyled as possible!
“How long do you think it took to make her look like her style took no time at all?”
You see, the key to a classic French styling routine is creating the effect of effortlessness.
That means cosmetics that shape a skin tone and imperfection-embracing “true” face…
...and hair that always looks like you just tumbled out of bed...blessed with chic tousled waves!2
Naturally, this beauty philosophy extends to French hair coloring as well.
Unlike techniques that focus on complex, dimension-enhancing textures, with immediately noticeable accents of gold or copper…
...the French brunette offers a “pure” brown tone...with a deep, uniquely rich intensity, and low-key, seamlessly integrated highlights.
“The French brunette look is all about embracing the vibrancy of natural hair colors.”
A vibrant, organic-looking hue so even and smooth...only your closest loved ones will even know you’ve had it colored…
...and maybe not even them!3
COOL IN THE SHADE
Now, an important note regarding the French brunette coloring technique:
That initial salon treatment is going to be somewhat time-consuming.
That’s because the dyeing process that achieves the French brunette is a two-step process.
First, your salon colorist will do a pre-treatment to prep your red, blonde, or light brown hair for the new shade.
Then, they perform a hand-painting procedure called balayage to intensify the depth and dimension of the brunette color.4
And, if you’re looking to lighten your hair from black to the French brunette…
...it’s possible your stylist will have to bleach your hair first...and you know what kind of damage that could do.
In short, the French brunette requires a serious initial commitment.
So be sure to discuss this change in depth with your colorist before you embark on this new styling adventure.5
KEEPING IT BREEZY
And now for the good news:
Thanks to the balayage technique, the French brunette style is easier to maintain than most color-treated hair…
...as long as you use these tips that’ll keep your newly deepened tresses fresh-looking and fabulous:
“Treat your French brunette locks right, and you’ll soon discover...blondes don’t always have more fun!”
Keep these maintenance practices well in mind when you’re caring for your French brunette hair…
...and you’ll be blessed with the worry-free confidence that’s made Parisian beauties the envy of the world!7
MAKE IT ALL LOOK EASY
As a woman who juggles the daily demands of family, fitness, work, and play…
...you know all about the overpowering allure of making it all look easy.
That feeling of effortlessness is right at the heart of French salon style.
And no hairstyling trend in the world today captures that feel quite like the French brunette.
If you give it a try yourself, one thing is for sure:
They’ll never guess you gave your hair such care and attention…
...to achieve such natural beauty!