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Brunette Boost

Blue Toning Shampoo

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This nourishing, cool toning shampoo gently cleanses and hydrates while depositing blue pigments that help cancel out unwanted warm, brassy tones. Natural and color-treated brunettes will enjoy soft, shiny, neutral-hued results. 

Free of: parabens and alcohol

Color Preservation

Color Preservation



Who It's For

Good for: all types of brunette hair

Ideal for: brunettes with unwanted brassy tones

The Inside


  • Gentle cleansing formula
  • Deposits blue pigments
  • Neutralizes brassy tones
  • Boosts softness & shine
How To
  1. Wet hair, massage into a rich lather, and rinse thoroughly. 
  2. Repeat if necessary. 
  3. Follow with Brunette Boost Blue Toning Conditioner.
  4. Use as needed to maintain your ideal brunette shade. 
  5. May be left for 1-3 minutes for optimal color deposit.

Pro Tip: For best results, use with Brunette Boost Blue Toning Conditioner and Mousse. 


Key Ingredients

Blue Pigments - Provide visible color correction of warm, brassy tones in natural and color-treated brunette hair.

Ingredients: Purified Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Stearate, Cocamidopropyl Hydroxysultaine, Cocamide MEA, PEG-150 Distearate, Glycerin, Polysorbate 20, Phenoxyethanol, Benzyl Alcohol, Dehydroacetic Acid, Acrylates Copolymer, Fragrance (Parfum), FD&C Blue No. 1 CI 42090.