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Beach Blonde

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Keep it light, keep it bright with our signature blonde care essentials. Glacé and Frozé, our hero purple shampoo and conditioner duo is designed to care for your processed hair while toning away brassy tones. When you need more intense color correction, look to our Violet shampoo. Rival Heat Shield lends heat and UV protection to help preserve your color and Satin Nectar smooths and tames frazzled ends. It’s everything you need to keep your bombshell blonde healthy, glossy and in the perfect shade.