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A Viral Brush Dryer Leads to Hair Salon Closures

HAIR SALON CLOSES DOWN AFTER 12 CLIENTS BUY A NEW HAIRBRUSH

On 10/08/20 by Jane Hathaway

A couple of weeks ago, I received an email from my local blowout salon announcing that they will be closing down at the end of the month, and encouraging customers to stop by to purchase hair products at a significant discount before they do. As it was a bustling and popular salon where it was almost impossible to get a last-minute appointment, I was really surprised and assumed that the COVID lockdown had badly affected them. Several local bakeries, spas, and boutiques had closed in the last few months because of it, but I always thought this blowout salon was the last place that might be affected, given that it had always been exceptionally busy.

A few days later, I stopped by to pick up some hair product bargains for me and beauty gifts for my daughters. After I got carried away and purchased what felt like every single product on sale, I spotted my hairstylist Marie, whom I’ve been loyal to for the last 14 years, and approached her to find out which salon she will be working at when Hair Heaven closes down. We got talking, and when I said that I felt sad that the salon had to close because of the COVID situation, to my surprise, she shared with me in confidence that the real reason the salon was closing had nothing to do with it.

Imagine my shock when Marie told me that the salon had to close because a number of its regular customers bought a new dryer brush called Le Volume and stopped coming. According to her, while the salon was closed for a couple of months because of COVID, customers who were used to getting regular blowouts and looking perfect every day were desperate to find an alternative solution for their hair challenges.  

One of them came across a celebrity interview, in which the actress mentioned that she loves Le Volume and that this 2-in-1 tool is a life-saver; the customer decided that she had nothing to lose and ordered one. When she first styled her hair with Le Volume, she was so impressed by her results that she posted a photo of her Le Volume hairdo on Facebook. Almost all of her friends purchased Le Volume within days when they saw the enormous difference it made to her hair.  

The popularity of Le Volume started spreading like wildfire. It uses advanced ionic technology and a titanium barrel to protect the hair and significantly cut the drying time, and combines a hairdryer with a state-of-the-art round brush to dry, volumize, straighten, style, and add shine to any type of hair. It quickly became known for its ability to create professional, top-quality blowouts at home and instantly gained a cult following. Unsurprisingly, everyone who used the tool was then recommending it to their friends and family, and Le Volume completely sold out within days.

 

   

The bad news for my blowout salon was that quite a few of their regular customers ended up purchasing Le Volume too, and there was no reason for them to come back for a salon blowout any more. With over 18,000 verified buyer reviews claiming that Le Volume volumizing brush dryer is the best thing that ever happened to their hair and celebrities raving about this innovative tool, it seems to have completely transformed the hairstyling market forever. According to Marie, no customer who tried to dry and style their hair with Le Volume has ever returned to the salon. She also added - with a guilty-pleasure look on her face - that she too now owns a Le Volume and absolutely loves it. “It gives me the hair I have always dreamed of!” gushed Marie.


Trying to be helpful, I suggested that if the tool is truly as fantastic and ground-breaking as it sounds to be, instead of closing down, the salon should consider purchasing Le Volume brush dryers and using this new technology to their advantage to attract new customers. Marie giggled as if I was suggesting they should start selling snow in Antarctica and explained that Le Volume is now on sale for $99 (reg. price $179). Thus, costs the same as two or three blowouts plus tips, so besides getting a salon-quality blowout any time they want at home, customers are also saving a lot of money.

In addition to Marie’s rock-solid arguments that explained the enormous popularity of Le Volume, I discovered that Le Volume also cuts down the drying and styling time in half for those with thick and/or long hair, is very gentle on your hair, and uses advanced technology to reduce hair damage, is versatile and allows you to create a variety of different looks, and it is the best travel companion you could ever wish for:

 

# Spend less time drying & styling your hair


Le Volume uses innovative ionic technology that breaks down water particles in the hair, causing water to evaporate faster, which significantly shortens the time it takes you to dry your hair. Moreover, as you are volumizing, straightening, and shaping your hair while drying it, you don’t need to spend any additional time to style it after you get it dry! Le Volume is designed to help you dry, style, smoothen, and soften your hair simultaneously and cuts your drying and styling time by 10-30 minutes depending on your hair type.

# Protect your hair and reduce hair damage 

Le Volume uses negative ions that repair and seal damaged hair cuticles and lock in your  hair's natural oils and moisture to condition and nourish your hair. Le Volume’s vented  titanium barrel creates a 360-degree airflow and helps distribute heat evenly, ensuring that  the least amount of heat is used throughout the drying process. In addition, Le Volume uses  flexible combination bristles, which do not hurt your scalp and or pull and break your hair.  Le Volume was clearly designed to protect your hair in every possible way!

# Get multiple hairstyles with one smart tool  

Le Volume dries, volumizes, straightens, and styles your hair at the same time. It is a  versatile 2-in-1 tool that allows you to create a variety of different looks, whether you are  looking for smooth, sleek strands, mega volume, or beautifully curled ends. You no longer  need to balance a hairdryer in one hand and a round brush in the other hand, and then go  over your hair with a flat iron to give it a salon-quality blowout. And if you decide to change  your hair, there is no need to purchase an arsenal of new tools to get your desired new  look!

I was sold! Convinced that Le Volume is the perfect tool that will transform my lifeless, thin  hair into a glamorous mane, I ordered one. All those super-positive reviews got my  expectations pretty high up, and I was worried about being disappointed, but I was blown away when it got delivered! It looks amazingly luxurious, and it is instantly apparent that it is  a top-quality tool. The titanium barrel is actually more oval than round – as I found out, this  is to make sure you can get Le Volume closer to your roots to lift them right from the scalp  and give you that extra volume – and the overall design is so sleek and glamorous. To be  honest, I felt like a princess using it and was so happy that I treated myself to it.  

And when I styled my hair with Le Volume, I was shocked! My hair is so thin and flat that  Marie would usually blow dry it with a round brush and then tease it strand-by-strand to  add more body to it. In addition, because my hair is pretty damaged from coloring, blow drying it at home, and getting regular professional blowouts, it was very frizzy. So, Marie  would usually use a flat iron in-between drying, volumizing, and teasing my hair to make it  appear smoother and shinier. The whole procedure would take about 40 minutes and cost  me $35 plus tips.  

 

   

Le Volume allowed me to achieve the same result at home in 25 minutes without damaging  my hair. I didn’t have to tease or backcomb my hair to get gorgeous volume with a  significant bounce in it, and I didn't have to use a flat iron to remove frizz and add stunning  shine to my hair. It cost me nothing, and I could get my hair done at 7 pm, ready to go out  and meet my sister for a night out at 8 pm without having to pray that Marie has an open  appointment that evening to get my hair done. 

Every woman knows the feeling of walking out of a good hair salon after a fantastic blowout and feeling like a million dollars. Great hair instantly boosts our mood and magnifies our confidence, shows self-respect, and – according to research - gets other people to perceive us as more successful, professional, and attractive. Therefore, I am so glad that I discovered Le Volume because it transformed my hair. More importantly, it also significantly improved my confidence and the way I feel about myself – which is priceless.

Joan Crawford once said, "I think that the most important thing a woman can have - next to talent, of course - is her hairdresser." I bet that had she tried Le Volume, she would have replaced "hairdresser" with "Le Volume" in that sentence without a blink of an eye!

Don’t waste your chance of purchasing Le Volume while it is on sale to save 45% and get the beautiful, healthy, glamorous hair you always wanted.

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