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Purple Toning Shampoo

Color Preservation


This intensely pigmented purple shampoo neutralizes brassy, yellow tones in color-treated hair. It brightens, refreshes, and helps preserve your blonde, gray, or platinum hair while keeping it soft, healthy, and manageable. 

Free of: alcohol, and parabens

Good for: all hair types

Ideal for: color-treated hair


  • Deposits violet pigments
  • Neutralizes brassy tones 
  • Boosts moisture & shine
  • Our most potent toning shampoo
  • Antioxidant-rich formula
  • Deeply pigmented (gloves recommended)
  1. Wearing gloves, massage a small amount into wet hair. 
  2. Lather, rinse and repeat. 
  3. Follow with Violet Purple Toning Masque, or your L’ange conditioner of choice. 
  4. Use 1-2 times per month, as you notice brassiness.

Pro Tip: For best results, use with Violet Purple Toning Masque & Mousse.

Key Ingredients

Violet Pigments - Provide intense color correction by neutralizing brassy, yellow tones.

Borage Seed Oil - Helps replenish moisture, softness, and shine. 

Linseed Oil - Rich in omegas and vitamin E, it revives and conditions hair without adding weight.

Panthenol - Locks in moisture and shine, boosts hair’s strength & elasticity.

Ingredients: Aqua (Deionized Water), Sodium Coceth Sulfate, Glycerin, Sodium Chloride, Lauramide DIPA, Borago Officinalis Seed Oil, Panthenol, Tocopheryl Acetate, Linum Usitatissimum Seed Oil, Parfum, Polyquaternium ‐7, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, DMDM Hydantoin, Citric Acid, Magnesium Nitrate, Magnesium Chloride, Acetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, EXT. VIOLET-2.