Violet

Perk #1 – Say Buh-Bye to Brass

Lightened hair needs toner. Your colorist applies it at the salon after lightening your hair, and this purple shampoo is like a weekly treatment for maintaining cool, neutral and ashy tones at home. Eliminate brass in one powerful wash!

Perk #2 – Treat Your Stressed-Out Tresses

We know that achieving the perfect shade of blonde or silver — by bleaching — can wreak havoc on our strands. Intense Violet Shampoo not only preserves your color, it contains a blend of rich botanicals to treat over-processed hair, leaving it soft and healthy.

Perk #3 – When You Want Dramatic Results

Violet is ideal for use 2-4 times per month (i.e. every 3rd wash) for intensive color correcting, whereas Glacé Cool Toning Shampoo for is great for more casual color maintenance. If you want potent, you’ve come to the right place.

Game Changers:

Borage Oil – Soothes and conditions dry hair and scalp. It’s packed with gamma-linolenic acid (GLA) which is an omega fatty acid that restores moisture and promotes healthy hair growth.

Panthenol –  A form of vitamin B-5, which is a powerful humectant that attracts water to the outer layer of the hair, increasing softness and elasticity.

Linseed Oil – Rich in vitamin E, which is known for its healing, anti-inflammatory and UV protective properties. Also a rich source of omega-3 fatty acids that nourish scalp and strands.

Wearing gloves, massage a small amount into wet hair. Lather, rinse and repeat. Follow with the conditioner of your choice (we like pairing with Frozé Cool Toning Conditioner!). Depending on your hair color and type, use 2-4 times per month (approximately every 3rd wash), or as you notice brassiness. If you feel that you used too much, or left it on too long, Dreamy Purifying Shampoo will help remove excess purple pigment, sparing you from rocking unwanted lavender locks. This product is highly pigmented. Do not use at vanity or counter tops. After applying, rinse hair and shower surfaces thoroughly and quickly to avoid any staining.

Aqua (Deionized Water), Sodium Coceth Sulfate, Glycerin, Sodium Chloride, Lauramide DIPA, Borago Officinalis Seed Oil, Panthenol, Tocopheryl Acetate, Linum Usitatissimum Seed Oil, Parfum, Polyquaternium ‐7, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, DMDM Hydantoin, Citric Acid, Magnesium Nitrate, Magnesium Chloride, Acetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, EXT. VIOLET-2.

What is the difference between Violet and Glacé?

Violet is super pigmented and ideal for use either weekly or every other week (i.e. every 3rd wash) for intensive color correcting. Glacé Cool Toning Shampoo for is great for more casual color maintenance—some people use it every time they shampoo.

How often should I use Violet?

If you are a daily hair washer, you may find that washing with Violet once per week is ideal. On the other days, you can use your normal go-to shampoo (or even alternate with Glacé). If you wash less frequently, you will want to extend your use of Violet to at least every 3rd wash. Keep an eye on your color...If you start to notice brassiness, that’s when you’ll want to wash again.

What else can I do to avoid brassiness?

Avoid prolonged exposure to sunlight (think hats!) and try to keep your hair out of chlorine and salt water. If you have hard water in your shower, think about purchasing a filtered showerhead to remove the minerals. Lastly, investing in quality hair care products (like toning shampoo) will help to keep you light locks bright and beautiful.

I think I left Violet on for too long and now my hair is violet. What can I do?

We recommend washing with Dreamy Purifying Shampoo to remove the excess pigment. If you find that your hair feels like it needs extra hydration, make sure to follow up with one of our moisturizing conditioners or hair masques.

 

TO AVOID STAINING:

WEAR GLOVES! AFTER APPLICATION, RINSE HAIR AND SHOWER SURFACES QUICKLY AND THOROUGHLY. DO NOT USE AT VANITY OR COUNTER TOPS.