Perk #1 - Everything Else Pales in Comparison.
Bring back the blonde you were born with (or paid for) with this deep, purple-pigmented potion designed to brighten, lighten, tone, and whiten pale-hued hair. Great for natural or toned grey hair, too!
Perk #2 - Brassiness to Fabulous.
Re-boot your breathtaking blonde color, while banishing brassiness and diminishing dull yellow tones that develop in the hair. Deluxe dual formula also boosts bounce and luster to gorgeous golden locks.
Perk #3 - Fast Fix for the Fairest.
Infused with marula oil, this toning cleanser smoothes strands as well, supplying eye-catching luminosity and a satiny finish to light hair. Antioxidant-rich grape seed extract preserves, protects, and perfects paler shades, while fighting frizz and flyaways.
Game Changers:
Purple Pigments - Simply put, purple pigments counteract (or cancel out) brassiness or yellowing tones, resulting in a cool iciness to fair-haired angels. However, they are not dyes and are unable to deposit color onto the hair cuticle.
Mica - A light-reflecting pigment derived from natural mineral sources and used in many cosmetic products to brighten and blur imperfections. Mica boosts the brilliance of blonde hues and perfects one’s platinum intensity and sparkle.
Grape Seed Extract - Derived from the grape seed oil, grape seed extract is a powerhouse antioxidant that protects and preserves tresses from radical damage emitted from environmental aggressors. It is also a powerful follicle fighter in the prevention of hair loss and is used in many medicinal and prescribed hair thinning treatments.
