We’re coming to you today with some truly distressing information:
YOUR HAIR PRODUCTS ARE LYING TO YOU
We know this is a heavy accusation to make...but we’ve got the science to back us up.
You see, those mass-market “drugstore” shampoos, hair sprays, and color treatments…
...they promise to enrich your hair, and make you look fresher, sexier, and more stylish.
But what they’re really delivering are loads of nasty man-made chemicals…
...the kind that brutalize your scalp, damage your strands...
...and even put you and your loved ones at risk for seriously severe symptoms and illnesses!
“You’d be stunned to discover how many of these hair “care” products contain ingredients that actively damage your hair!”
BECAUSE YOU NEED TO KNOW
Naturally, the companies selling these “revitalizing,” “all-natural” hair products aren’t going to give you the truth about these hazardous ingredients.
But we think you need to know about them...so you can be sure your hair is getting the safe, loving treatment it really needs!
That’s why we’d like to call your attention to 3 common hair care ingredients…
...or, as we like to call them...the “HAIR HATERS!”
You’ll find them in tons of supermarket and drugstore-brand cleansers and styling products.
But while they promise you the sleek, shiny, styleable hair of your dreams…
...what these ingredients can put your hair through is truly the stuff of nightmares!
HAIR HATER #1 - POLYETHYLENE GLYCOL (PEG)
This synthesized compound is included in shampoos to strip excess oil from your locks.
In fact, its intense oil-scouring properties are so aggressive, you’ll also find PEG in plenty of oven-cleaning and even car maintenance products.
But ask yourself this:
Does your hair ever have as much oily buildup as your average car engine?
If so, forget the shampoo...you need a doctor!
Simply stated, PEG’s industrial-strength cleansing power is far too harsh for something as delicate as your hair.
“Your hair demands a gentle, nurturing touch...not the tough-as-nails treatment it gets from PEG!”
After all, your tresses actually require a certain balance of healthy natural oils.
That keeps your strands moisturized, for maximum shine, smoothness, and touchability.
But the abrasive action of PEG strips all the moisture from your hair.
And if you use it over time, you can find yourself with brittle, dehydrated hair that’s ready to break...or fall right out of your scalp!
So, leave those PEG-heavy cleaners in the garage where they belong...and choose hair cleansing products that help preserve the beneficial oils your hair needs!1
HAIR HATER #2: RETINOIDS
Now, technically, retinoids are normally stocked with the skin care products.
That’s because these vitamin A-based creams are prized for their ability to eliminate acne, ease redness and irritation, and moisturize your skin, for a smoother, younger-looking appearance.
And to be honest, some vitamin A is recommended to help your skin produce sebum...a scalp moisturizer that keeps your follicles nutrified and healthy.
But the National Institute of Health has linked excess vitamin A to an increase in hair loss…2
...just like the boost in hairfall reported by women who regularly use retinoids for skin care!
“Your skin may love how retinoids make it feel now...but that healthy, refreshing feeling may not last!”
And, to make matters worse…
...certain retinoids have also been connected in laboratory studies to possible reproductive issues, as well as developmental problems during pregnancy.
They’ve even been found to increase the risk of UV-sunlight-related symptoms of skin cancer!
That’s why, for the safety of your hair, your health...and maybe even your unborn baby...you may wish to avoid using retinoid products, including:
HAIR HATER #3: SULFATES
When it comes to hair care ingredients that do more harm than good, sulfates are in a class by themselves.
They’re a type of detergent commonly used in shampoos for one main reason:
They produce a lot of that “rich, foamy lather” that “lets you know it’s working.”
Sulfates are also a strong surfactant.
That means they reduce the surface tension of the water on your hair...which makes it easier to remove excess grease and oil from your locks.
Now, truth be told, not all sulfates are bad for you or your hair.
But there are two in particular you really need to watch out for:
Sodium laureth sulfate and sodium lauryl sulfate (or SLS for short).
These are indeed among the most popular shampoo and conditioner additives used today.
In fact, on average, most SLS-based shampoos are about 15% SLS!
No doubt about it: People really like their foamy lather.
“Kids love the fun, sudsy bubbles of shampoo...but that later may not be loving them back!”
But you won’t like what prolonged use of sulfates can do to your hair, or your overall health.
You see, in the heavy concentrations you find in most big-name shampoos, sulfates can strip too much of the essential moisture from your hair.
This can leave you with damaged strands, and leach the life from your natural color.
And what the American College of Toxicology discovered about SLS sulfates is even worse.
In a laboratory test, 15%-concentration SLS shampoo contributed to the test rats suffering from skin irritation, diarrhea, and breathing problems.
In some cases...prolonged exposure to sulfates even increased the rats’ likelihood of death!
In short, your safest bet, always, is to choose a sulfate-free shampoo.
You might miss the fluffy foam you get from washing your hair with SLS-based shampoo.
But what you get in return is less skin irritation...healthier hydration...and the preservation of your hair’s vibrant color!4
Not to mention added protection from all the other conditions SLS sulfates threaten you with.
That’s such a positive choice...even your kids won’t miss their bathtime bubbles!
SAFER, HEALTHIER, HAPPIER HAIR
You live a fast-paced, jam-packed, high-intensity life.
And it’s hard enough to find the time and energy to truly pamper your locks…
...without having to worry about hair care products that actually make your hair worse!
That’s why, next time you shop for hair and beauty products, take a moment to check the labels for the “Hair Hater” ingredients listed above.
Skipping products that feature these ingredients can save your hair a world of grief…
...and help you ensure when you clean and style your hair, you’re only giving it the very best.
It’s what you and your hair truly deserve!